Probable Niche

We've identified the niche as fair trade.

fair trade

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as fair trade.

trade, fair, products, organic, coffee, gifts, home, coffees, trade coffee, world, shop, trade gifts, trade products, eco friendly, jewelry, wholesale, news, new, green, hand's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 23:08 UTC on October 11, 2011. The source was comprised of 9726 characters, of which 8291 are code, leaving an organic character count of 1435. The total word count on the home page is 248. We filtered out 7 numbers, 97 common words, and 8 words shorter than three characters in length, leaving an impact word count of 131. The size of the lexicon (number of unique words) is only 104. We extracted sixteen top keywords, leaving 15.38% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
hattie rickards 36.81%
fair trade24.54%
vogue page 12.27%
versatile brand12.27%
utmost quality12.27%
triple ring12.27%
trade jewellery12.27%
trade accessories12.27%
terms amp12.27%
stunning feature12.27%
stunning accessories12.27%
street favourites12.27%
special offers12.27%
shopping bag12.27%
shop online12.27%
rickards collection 12.27%
promoting trade12.27%
produces jewellery 12.27%
privacy policy12.27%
pira earrings 12.27%
online collection12.27%
november issue12.27%
nairobi workshop 12.27%
mwiba earrings 12.27%
mwezi triple 12.27%
luxury brands12.27%
leather goods12.27%
laura bailey12.27%
jewellery including12.27%
including necklaces12.27%

Domain Name Keywords

We found no significant keywords which are also in the domain name


Source Character Count 9726
Code Character Count 8291
Organic Character Count 1435
Filtered Numbers 7
Filtered Words (Common) 97
Filtered Words (Short) 8
Total Word Count 248
Impact Paragraph Count 200
Impact Word Count 131
Impact Lexicon Size 104


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